Why Contextual Targeting Is Key in 2025 Advertising
For a long time, contextual targeting was considered the low-tech cousin of behavioral targeting—simpler, safer, and frankly, less exciting. But fast forward to 2025, and the digital ad world looks very different. The third-party cookie is nearly extinct, GDPR and CCPA have made privacy a boardroom
Read More
Building Programmatic Success in a Privacy-First Era
Programmatic advertising is undergoing a major transformation due to stricter privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). These laws, along with growing concerns about data privacy, are changing how companies collect, use, and share data. This shift
Read More