The Role of AI in Driving Smarter Programmatic Campaigns
Artificial Intelligence (AI) and Machine Learning are now game-changers in programmatic advertising, not only in tech jargon. Simple automation technologies have developed into complex systems pushing hyper-targeted advertising, real-time campaign optimization, and unparalleled personalizing. Including artificial intelligence in your plan is not only necessary but also
Read MoreBuilding Programmatic Success in a Privacy-First Era
Programmatic advertising is undergoing a major transformation due to stricter privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). These laws, along with growing concerns about data privacy, are changing how companies collect, use, and share data. This shift
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